My impressions of new media in financial services

I work in financial services, an industry that’s been absolutely hammered this year. It’s been, by far, the worst environment I’ve worked in since graduating college 11 years ago, and the prospects for the future don’t look that bright. That said, we’ve seen more influence of new media in the financial services industry over the past several years, and it seems like its influence has grown this year, especially the use of online video integrated with traditional news sites.

Today, you can log onto http://www.cnbc.com, http://www.marketwatch.com, http://www.barrons.com, or http://www.wsj.com, and take your pick of literally hundreds of videos at any given moment. The topics range from up-to-the minute news reports to in-depth industry reviews. The use of video on these news portals–which just two or three years ago didn’t offer a single video–it critical to the success of the sites now.

What’s even more interesting is people’s expectancy now regarding online videos and financial news sites. It’s a given that online media content will be integrated into financial news websites–if there isn’t a heavy presence of new media on the site, then it’s not considered a serious news outlet. Financial news sites–and all news sites really–need to deliver fresh content quickly and dynamically to survive today.

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