Company blogs

One of my favorite company blogs is Nuts About Southwest: Southwest really knows what it’s doing when it comes to blogging. Take a look at the site and click some of the links. You’ve got images, company personnel postings, passenger postings, videos–it’s literally a hub if information about Southwest. One of the best things the blog does is that it sets the tone of the airline–it’s not stuffy, but friendly, customer-centric and fun.

The Southwest blog enhances the company’s image and promotes community and interactive exchanges between customers and employees. Again, to repeat on a point I’ve made throughout my postings, the line between marketing and communication/entertainment is blurred expertly.

Look at all the links to social media as well, along the blog’s footer. From there, you can link to the Southwest YouTube site, Twitter, Facebook and LinkedIn. Southwest is maximizing the use of new media, by connecting their communication portals and providing easy access to all through their blog. The content is fresh, entertaining and informative. What more could you want from a company blog?

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